Basic Marketing (BUSS110) Resources: Home

This database provides the leading collection of bibliographic and full-text content covering all disciplines of business, including marketing, management, accounting, finance and economics. It contains information in the most important scholarly business journals, trade publications and top management journals, and non-journal content, including financial data, books, monographs, major references works, case studies, industry & market research reports, company profiles, SWOT analyses and more.

Mergent Online provides comprehensive company data for U.S. and International public and private companies (35,000 public companies and 23 million private companies) , including SEC filings (US only) and current and historical annual reports for U.S. and International public companies.

Publication Information: New Delhi : Sage Publications Pvt. Ltd. 2004
Advertising

Wilson Ozuem and Gordon Bowen, eds. Advances in Marketing, Customer Relationship Management, and E-Services Hershey, PA: Business Science Reference, 2016. 317 pp.
Social media-Marketing-Social aspects

Publication Information: Mahwah, N.J. : Psychology Press. 2004
Advertising--Psychological aspects

Matthew Miskelly, ed. Vol. 4. Farmington Hills, MI: Gale, 2019. 500 pp.
Marketing-History-21st century-Encyclodpedias

Publication Information: Cupertino, CA : Happy About. 2007
Marketing

Publication Information: New York : AMACOM. 2004
Marketing--Management