How to Be a Fierce Competitor : What Winning Companies and Great Managers Do in Tough Times (eBOOK)Publication Information: Ed.: 1st ed. San Francisco, CA : Jossey-Bass. 2010
CONTENTS
CHAPTER 1: The Fierce Competitor Company
CHAPTER 2: Bad Times Are Good Times
CHAPTER 3: Hustle. Hustle. Hustle.
CHAPTER 4: Leadership Is Not ‘‘Pushership’’
CHAPTER 5: The Difference Between Leaders and Managers
CHAPTER 6: Know Your Company’s Raison d’Etre
CHAPTER 7: Manage As You Would Invest
CHAPTER 8: ‘‘I Visit Customers in Stores’’
CHAPTER 9: Always Answer the Phone
CHAPTER 10: Pile Up Cash
CHAPTER 11: Be Ever Fearful
CHAPTER 12: Show Fearlessness
CHAPTER 13: Play ‘‘What If?’’ Games
CHAPTER 14: Leadership Is Full Disclosure
CHAPTER 15: Get a Kitchen Cabinet
CHAPTER 16: Always Have a Plan
CHAPTER 17: Stay Off Magazine Covers
CHAPTER 18: ‘‘I Never Made a Dime Talking’’
CHAPTER 19: Never Take Your Hand Off the Tiller
CHAPTER 20: Control or Roll
CHAPTER 21: Get Out of the Office
CHAPTER 22: Walk Around the Company
CHAPTER 23: Never Forget the Third Shift
CHAPTER 24: Be Obsessive About Execution
CHAPTER 25: Get Rid of Executive Parking Spaces
CHAPTER 26: Fight Unionization
CHAPTER 27: People Are Not the Most Important Asset
CHAPTER 28: Nurture Those You Hire and Acquire
CHAPTER 29: Prune All Deadwood
CHAPTER 30: Bulldoze All Silos
CHAPTER 31: Broom Out All Bureaucracy
CHAPTER 32: Scoop Up Newly Available Talent
CHAPTER 33: Forget About Pedigrees
CHAPTER 34: Pay for Performance, Not for Activities
CHAPTER 35: Continuously Rip Out, Tear Out Bad Costs
CHAPTER 36: The Do and Don’t Cut List
CHAPTER 37: Forget Monthly Reports
CHAPTER 38: No Money, No Meeting
CHAPTER 39: Be Fanatical About Selling
CHAPTER 40: Don’t Fire Sales People
CHAPTER 41: Hire Fiercely Competitive Sales People
CHAPTER 42: Banish All Selling Thieves
CHAPTER 43: Always Conduct Daily Sales Meetings
CHAPTER 44: The Big Opportunity
CHAPTER 45: Never Cancel Batting Practice
CHAPTER 46: Double the Training Budget
CHAPTER 47: Love That Cranky, Fickle, Demanding Customer
CHAPTER 48: Fire the ‘‘Strategic Customer’’
CHAPTER 49: Customer Service Is a Survival Strategy
CHAPTER 50: Worship at the Altar of Quality
CHAPTER 51: Get Rid of ‘‘Mr. Ought-to-Be’’
CHAPTER 52: Always Leave Flowers, Floor Mats, and Footprints
CHAPTER 53: Don’t Cut Prices
CHAPTER 54: You Are Never on Vacation
CHAPTER 55: Lock, Load, and Launch
CHAPTER 56: Sue the Blankety-Blanks
CHAPTER 57: Welcome Serendipity
CHAPTER 58: Go Green!
CHAPTER 59: Be a Master Gardener
CHAPTER 60: Summary: Characteristics of the Fierce Competitor Companies